What will happen if I don’t maintain my website?

In all likelihood, nothing. However, I wouldn’t count on it. No website (or webserver) is entirely secure that hackers cannot find a way in to wreak havoc. Additionally, if your content isn’t kept fresh, it will turn off visitors and your site will rank lower in the search engines. Website maintenance isn’t a set-it-and-forget-it activity – rather, it’s a function that helps with your marketing efforts while keeping your site secure and up-to-date.