Keeping a blog nowadays has become increasingly necessary, particularly for businesses staying in touch with their customers. And, while blog setup is pretty easy, integrating it with your website can be tricky, which is where DPi Graphics comes in. We understand that you may be new to blogging and that’s ok. We can help you through the process of blog setup and integration, with as little pain as possible.
We’ve always maintained that if you can send an email, you can create a blog post. It’s really that easy. Maintaining your blog should be relatively easy, however, if you need assistance with that, we can help.
If you’re not using a WordPress site, or some other content management system that offers a blog as part of your website, you’ll probably want a way to integrate your posts into your site for ease of your customers keeping up with your organization’s news. Never fear, there are several different plugins and services out there that can “feed” your blog posts right to your site and integrate with your content seamlessly.
A blog is a website or webpage that has regularly updated content run by one person or a group of people that is written in an informal style. Blogs are normally a free service of companies such as WordPress, Tumblr, Blogger, Weebly, Wix and more. Many of these services offer step by step instructions on how to get started or you can do it all on your own. We like to liken the whole process to being no worse than sending an email. Yes, it’s that easy.
Why should you have a blog setup? A great question. Imagine being able to educate your customers and would be customers without having the cost associated with traditional news media – available 24/7, without needing to contact you or your organization. Sounds pretty good, eh? Well, imagine this: your search engine ranking will increase just by having and maintaining a blog regularly. So, you’ll have educated customers AS WELL AS increased search engine ranking. What’s not to like about that?
That said, blogging is not for everyone. Whoever your business or organization chooses to “blog” for you, they should be a good writer. It’s important that if your blog is made to be informative, that it’s written in such a way that is easily understood and educates the reader. Likewise, if the intent is to entertain the reader, the text should be enjoyable to read. These things should be considered before committing to owning and maintaining a blog website.