Content marketing is a marketing method that involves creating and publishing valuable and relevant content to attract a clearly-defined target consumer with the intent to prompt them to take profitable action on a company’s products or services.
Content marketing is really about choosing the right words that will have meaning to your target customer – for instance, you would think about using hip, modern language to attract a millennial demographic vs. an older audience. Your content should be easily understood and specifically pointed to get the user to take an appropriate action.
Your brand should use only that content which is inline with your company’s message – it should be consistent, appropriate and should resonate with your target demographic. It’s three main purposes are:
So now that you know what content marketing is, why should you care? Well, first, it’s the best most inexpensive way of targeting your ideal customer. Content marketing allows you to market directly to your intended demographic with the purpose of getting them to convert, or take advantage of your product or service.
Second, your competition is already using this method of marketing. It’s true. How do you distinguish your product or service from your competitor? Be unique. Create compelling copy that prompts the user to action. Use CTAs (calls-to-action) frequently in your digital marketing as well as your traditional advertisements. Stand out by proving why the world needs to use your product or service.
Not sure how to say what your organization is and does so that it is both appealing and informative? DPi Graphics also offers copywriting services to help our customer’s marketing stand out. We’ll use the appropriate language to make your organization reach the demographic you want and prompt them to action!
Additionally, we provide copywriting services on larger projects such as white papers, theatre scripts, blogs and more. We have experience writing and designing for publications, dinner theatres and blog posts.