Digital graphics are a huge part of how you should be marketing your business or organization on social media, through email campaigns, multi-media displays and more. Like the rest of your brand, these graphics should match the look, feel and message of your company. What better way to create a unified presence both in print and in the online marketplace than with cohesive digital graphics that reflect who you are and what you do.
Digital graphics are more than just a Facebook cover photo or profile picture – they should be representative of your business’ products or services and should be clear in their message. Most consumers today do their research online before committing to a product or service. The digital graphics and marketing they find are their first impression of you and your organization – are they representing you well?
It’s important to know your market in the digital marketplace – who are you trying to attract? Are you aware that 57% of Facebook users are women as are 61% of Pinterest users? Are you reaching them with your online marketing or are you falling short? The key to successful online campaigns, both social and email, is to create digital graphics that will be attractive to your target audience.