A good user interface makes all the difference between a potential customer making a sale and a bad experience. UI design is an approach to user interface design where the user’s experience is the focus of the overall process.
I think we’ve all been to one of those sites where figuring out how to navigate, find a certain product or contact the business organization are terribly difficult to find, let alone use. By considering the user during the design process, issues about navigation and where to find certain products or features won’t be a problem.
Lastly, UI design and responsive web design tend to go hand in hand. Responsiveness is one way to improve the overall user experience and increase the amount of conversions (customers taking action) on your products and services.
The following principles of UI design are guidelines to improve user interface development: