Pay-per-click marketing (PPC) is a method of advertising where advertisers pay a fee anytime someone clicks one of their ads.  Basically, it’s a way of buying visitors to your site, sell your products online, get people to sign-up for a mailing list and more.  Pay-per-click marketing is most common on search engines and social media.

Pay-per-click marketing is used frequently on social media networks, such as Facebook, to gain “likes” or visitors to your website. Typically, budgets are set by the advertiser and can be as little or as much as the advertiser wants to spend.  Because it is “pay by the click”, you only pay when someone clicks your ad. You can specify the length of your advertising campaign, who it’s marketed to in addition to how much you want to spend.

Examples of PPC marketing include Google Adwords, Facebook Ads, Twitter Ads and more.  Additionally, you can even remarket to visitors of you website using other pay-per-click advertising tools.

Your return on investment (ROI) varies with pay-per-click marketing. Largely it depends on your budget and how much you want to spend on your ad campaign as to how much profit you will receive. For instance, if you spend $100 on a Google Adwords campaign and make $500, you would have a postive ROI of $5.00 for every dollar spent on the Adwords campaign.

Some PPC advertisements are better than others and not every PPC ad services is right for your business. If you have an active social network, you might find that social ads are the way to go. If people search largely for your business or products on Google, SEM (Search Engine Marketing) may be the best solution for your pay-per-click advertising.