Online shopping, especially since the pandemic began, has just exploded – according to Statista, there are 230.5 million online shoppers in the United States alone, a gradual increase of [...]

It has become increasingly imperative that businesses and nonprofits compete in the digital landscape in order to succeed – and survive. No longer is having a strong digital marketing [...]

Creating a social media marketing strategy isn’t witchcraft; it just takes some planning and thought. In 2019, only about 73 percent of marketers believed that social media marketing was [...]

These days, everyone wants to rank higher than their competitor in the SERP (search engine results pages) – and why wouldn’t you? The average click through rate (CTR) of the #1 result [...]

There are many ways to introduce and market new products and services – offering a free trial, a discounted  trial period, money back guarantees, no contract/cancel anytime policies – [...]

Over the past year, we saw just how important having a digital marketing plan was. For some businesses and organizations, it was a step into uncharted territory – meetings via Zoom, people [...]

If you’re like most businesses, most of your new business doesn’t come from online ads. It doesn’t come from radio or television ads either. According to the NY Times, 65% of [...]

For many nonprofits, fundraising is the name of the game – finding donors, soliciting donations, educating members and donors about initiatives and so on. And, while fundraising may be an [...]

Imagine speaking to your dream customers at the perfect time with relevant, value-adding content, time after time. This might seem like a big, time-consuming undertaking, but thanks to email [...]