Nearly every industry in the world today can benefit from having professional creative assistance with their marketing materials and printed collateral. While some industries “get by” [...]

Most people assume that graphic designers use witchcraft and sorcery to conjure up a color scheme and fonts for a design – using some innate sense of wisdom to find appropriate colors and [...]

What’s the one thing that all websites have that could make them a target for scammers and phishers? Website reputation. What is website reputation? Website reputation is much like that of [...]

When it comes to website building platforms and content management systems, WordPress is at the top of the list. But, what makes WordPress such a great platform for designing and developing [...]

These days it has become increasingly more and more difficult to distinguish your business amongst the sea of like businesses that offer the same or similar services that yours does. How do you [...]

Growing or scaling a business isn’t easy, especially if you’re experiencing growing pains – not having enough money, needing qualified employees, increasing production without [...]

Near the end of 2016, I made a conscious decision to learn more – not just about design, development and best practices, but about myself and my business goals, my family and keeping all of [...]

Website maintenance is the part of having a website that most everyone overlooks when it comes to ongoing costs and its upkeep. Some folks even think that “web maintenance” is merely [...]

Most small business owners these days have already come to terms with the notion that their business, their brand, needs to be presented professionally and by doing that, have considered [...]

Your brand is what defines your business or organization – how its presence is communicated across the many different channels you use to reach your customers is extremely important. [...]

We get it. You know you need a professional graphic designer but you don’t have the budget for a high-powered design agency. It makes sense. You also need to find a designer that gets YOUR [...]

Everyone knows that things that look nice obviously get more attention. Good design is pretty much the same thing. Without a well designed logo, business card or brochure, your business could go [...]

We all have apps for our computers, tablets and phones that we use daily and some that we absolutely can’t live without. I’ll admit, I’m not a big on trying out new apps just to [...]

Yeah, I said it. Digital B2B advertising, specifically Google Adwords, Twitter for Business ads, Facebook ads – they all provide some type of ROI… I’m just not sure what yet. [...]

Let’s face it – if your website – the thing that is supposed to be making you money and generating leads just isn’t cutting the mustard, you’re probably finding it hard to justify even having a [...]

There’s no doubt about it, we are living in some very uncertain times – and, with those uncertain times comes some uncertainty within ourselves – lack of motivation, lack of [...]

By now, you’ve probably seen this coming – our teaser social media campaign, our Google ad and our Facebook ad have all been promoting our newest service offering – unlimited [...]

A HUGE announcement for DPi Graphics and myself – I am starting a new podcast, The Design Hustle Show – a podcast about marketing and design and everything in between. While [...]

On October 1, 2017, Google will update their algorithm and Chrome users will see non-secure pages (that don’t use SSL) containing password and credit card input fields as “not [...]

Creating great content is the bar that we all strive for – we’d like to think that everything we put out on the web, in our printed collateral, podcasts, videos – that all gets [...]

My career as a professional artist/designer began in May of 1996 – fresh out of college, ready to take on the world. The internet was brand spanking new, social media wasn’t even a [...]

Printed collateral has been the age-old medium of choice for marketing – events, products, services – print had a pretty good thing going for itself before the age of computers, [...]

When you think about who your users are – your visitors – to your website, you probably have an idea of who your ideal customer is – what they look like, their lifestyle, the [...]

Google Analytics is the premier (and most widely used) tool available today for website analytics. It has a boatload of functions and features to help you really understand your visitors and [...]

Once you’ve done your initial homework on the need for an email marketing campaign, have your email list and know who you’re going to send to and have the creative ready to go, [...]

Email marketing is quickly become one of the fastest ways to reach customers and potential customers, however, to utilize email marketing effectively, you have to know what to do – and what [...]

Marketing is tricky. There’s just no other way to put it. Technology is changing rapidly and what works today to reach your target audience, may not work tomorrow. SEO is key. Keywords, [...]

It’s a question you probably cringe at the thought of answering; worse, you don’t want to ask a professional web designer if it’s time for fear that they’ll tell you the [...]

If you’re like me, you’re probably happy that 2016 is on it’s way out. On to a clean slate – a fresh start – a chance to start off again on the right foot, or the [...]

Search Engine Optimization (SEO) is and should be a large part of your marketing efforts and should be an ongoing process. Keywords and SEO tools should be checked and re-evaluated regularly to [...]

So, you have a website, you’ve got social media networks and you’ve even got a decent email marketing plan. But, somehow, even with everything working together, you’re just not [...]

Your website is your business’ pride and joy and it’s important that it looks good and gets seen by the right people. Now, you’ve probably heard that search engine optimization (SEO) is all about [...]

We’ve all seen them out there – theme based websites – in fact, you’re viewing one now.  Theme-based websites are great for blogs or perhaps for low-budget organizations who just need a quick and [...]

So, last week I told you how to create Facebook business pages and how to set up a Twitter account AND how to link the two so that posts automatically sync from Facebook to Twitter.  By now, you [...]

Social media has become a driving force in whether or not a consumer purchases – or doesn’t purchase – a product which can make or break a brand.  There are a multitude of social media outlets [...]

I think we’ve all seen (or been party to) the negativity surrounding clients and the things they do that drive designers to madness.  However, do they really know HOW to keep their designer [...]