Landing pages designed for conversion.

Well-thought-out page design focused on turning visitors into customers.

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Why build landing pages?

The best websites and marketing plans are ineffective if there’s no focused, targeted way to generate leads. Think about it – your website’s home page is a generalized overview of your business, targeted to no one specifically. When people arrive at your website, if they don’t see content particularly relative to them, they’ll leave. This is where having a focused landing page (or several landing pages) that are focused to convert visitors – in whatever stage of the buying process they are in – to customers.
That’s the power of landing pages.

Elements of high-converting landing pages

PROFESSIONAL DESIGN

PROFESSIONAL DESIGN

Every landing page should look professional and branded properly. Your landing page should have limited navigation so as to keep the user on the page longer and so that they don’t click away before taking a desired action.

IRRESISTIBLE OFFER

IRRESISTIBLE OFFER

Having a single, irresistible offer (lead magnet) can make all the difference in whether a visitor converts or bounces. 48% of landing pages have multiple offers, which can decrease the efficacy of the page and decrease conversion rates.

LEAD GENERATION FORM

LEAD GENERATION FORM

Having a way to collect leads is absolutely a must with a landing page. The easiest, low-barrier way to collect leads is through a lead generation form. Typically, these forms are used to get sign-ups that will trigger marketing automation to deliver the offer that led them to the page to begin with.

CALL-TO-ACTION (CTA)

CALL-TO-ACTION (CTA)

Every landing page should have at least one call-to-action (CTA). Having multiple CTAs can be particularly helpful if you have a longer landing page, as long as the CTA points to the same end result – completing the lead generation form.

TESTIMONIALS

TESTIMONIALS

63% of customers are more likely to purchase from a site if they have testimonials. Testimonials provide proof that your product or service does what you say and can help persuade a consumer who is on the fence about purchasing to ultimately convert.

SUPPORTING IMAGES & INFO

SUPPORTING IMAGES & INFO

Landing pages should not consist solely of an offer and nothing else. Most people visiting landing pages are not ready to buy – they may need more information, persuasion and evidence about your product or service. Longer landing pages have been shown to increase leads up to 220%!

  • Jeffrey did an excellent job. He reorganized our landing pages to an expert level, took our emails and organized them to become beautiful emails and great flow. We see better results since Jeffrey got involved with us. Whenever we had a problem with Mailchimp, he took full responsibility and talked with Mailchimp and set all up for our satisfaction. Jeffrey showed expertise and great relationship. I personally liked to work with Jeffrey and I recommend working with him.

    Rabbi Chaim Goldberg Executive Director, Noahide World Center
  • Working with DPi Graphics is perfect for us. Jeffrey is knowledgeable, accessible, and highly responsive. DPi is so much more than 'the company we work with for our online presence' - they've become an extension of the Girls at Work Team...

    Kathryn Conway Communications and Program Coordinator, Girls at Work, Inc.
  • Jeff has been a solid, dependable vendor of creative services to our hotel group for years.  We recently created a new parent brand for the hotels.  Jeff was instrumental in developing the look and feel of key elements including our logo design and print presence.  His strengths are in his creative delivery, flexibility and ability to translate direction and feedback into an exceptional final product.  We plan on working with Jeff for years to come and would recommend him to any group looking for a flexible option to take their creative image to the next level.

    Justin Cutillo Vice President, Path Resorts

Digital Marketing for Businesses & Nonprofits

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Digital Marketing that grows with you

Growing your business or organization can be tough. Using DPi Campaign Pro, though, can help you build and manage your contacts and never miss a lead. Using any of our solutions, you can help get your business started with a strong digital marketing strategy.

DPi Campaign Pro is an affordable a la carte option that helps you build an digital marketing plan for your business or organization. It allows you to collect information about your audience and act on insights using a single dashboard with real-time statistics using landing pages, marketing automation and email marketing.

High-Converting Landing Page Design

Get the most out of your marketing dollars and optimize your landing page design for conversion

It’s not enough to just have landing pages. Knowing how to optimize your landing pages for the right personas can be a challenge. You need a strategy for generating leads and setting up marketing automation to act upon those leads as well.

All of our DPi Campaign Pro programs include landing page design and setup to help you achieve your goals and convert more visitors into customers.

Need a more custom landing page design solution? DPi Graphics has been helping businesses and nonprofits for years to develop strong landing page strategies that work. We can help you to develop your landing page strategy too, to increase conversions and your ROI.

Just a few of the ways we can help you with your landing page design:

  • CRM Setup to Track Leads
  • Marketing Automation for New Leads
  • Landing Page Design & Setup
  • Email Nurture & Drip Campaigns
  • Retargeting Ads
  • Landing Page Promotion Strategies

What Is Digital Marketing?

Over the past year, we saw just how important having a digital marketing plan was. For some businesses and organizations, it was a step into uncharted territory – meetings via Zoom, people [...]

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Landing Page Design

Let’s work together to create a landing page strategy
that will get your business or nonprofit noticed!