Content Marketing

There are a bunch of factors that go into ranking your website in the search engines – keywords, metadata, content and site taxonomy, or site structure. While the other factors are very [...]

You’ve designed an attractive site. You’ve even included some keywords and basic SEO. You’ve got images and a logo. You’ve even got a blog. Your page is responsive, and [...]

Value is more – much more – than a good price or a good deal. It’s become a bit of a buzz-word for marketers lately because that’s what people are looking for, more so [...]

Yeah, I said it. Digital B2B advertising, specifically Google Adwords, Twitter for Business ads, Facebook ads – they all provide some type of ROI… I’m just not sure what yet. [...]

Let’s face it – if your website – the thing that is supposed to be making you money and generating leads just isn’t cutting the mustard, you’re probably finding it hard to justify even having a [...]

Creating great content is the bar that we all strive for – we’d like to think that everything we put out on the web, in our printed collateral, podcasts, videos – that all gets [...]

When you think about who your users are – your visitors – to your website, you probably have an idea of who your ideal customer is – what they look like, their lifestyle, the [...]

Marketing is tricky. There’s just no other way to put it. Technology is changing rapidly and what works today to reach your target audience, may not work tomorrow. SEO is key. Keywords, [...]

If you’re like me, you’re probably happy that 2016 is on it’s way out. On to a clean slate – a fresh start – a chance to start off again on the right foot, or the [...]

So, you have a website, you’ve got social media networks and you’ve even got a decent email marketing plan. But, somehow, even with everything working together, you’re just not [...]