Creating a social media marketing strategy isn’t witchcraft; it just takes some planning and thought. In 2019, only about 73 percent of marketers believed that social media marketing was [...]
Connecting with your customers and potential customers has always been a bit of a challenge, particularly if you don’t know where to find them. It’s true – not all consumers are [...]
We’ve all heard about how important it is to have an online presence – to cultivate your website’s reputation and keep your content fresh. However, there comes a point when [...]
As a small business owner, you want to make your pennies count – and you don’t want to throw away money on your marketing. Small business marketing in 2018 has changed, and yet, it [...]
So, you’re ready to start using content marketing to help supplement your lead generation efforts – excellent decision! However, you’re not really sure where to start or even [...]
Developing an email marketing strategy is an important part of today’s marketing strategy for every small business. Even more so, is taking advantage of automation – setting some of [...]
There are a bunch of factors that go into ranking your website in the search engines – keywords, metadata, content and site taxonomy, or site structure. While the other factors are very [...]
You’ve designed an attractive site. You’ve even included some keywords and basic SEO. You’ve got images and a logo. You’ve even got a blog. Your page is responsive, and [...]
Value is more – much more – than a good price or a good deal. It’s become a bit of a buzz-word for marketers lately because that’s what people are looking for, more so [...]
Yeah, I said it. Digital B2B advertising, specifically Google Adwords, Twitter for Business ads, Facebook ads – they all provide some type of ROI… I’m just not sure what yet. [...]
