Target Audience

Are you in a fiercely competitive industry where every lead is crucial? Do you find it tough to “win” against bigger companies or those that have more marketing power or a bigger [...]

WHAT IS DPI CAMPAIGN PRO? Back in July we introduced our new digital marketing program, DPi Campaign Pro Lite, for small businesses and nonprofits – but what exactly is DPi Campaign Pro [...]

Let’s face it – if your website – the thing that is supposed to be making you money and generating leads just isn’t cutting the mustard, you’re probably finding it hard to justify even having a [...]

When you think about who your users are – your visitors – to your website, you probably have an idea of who your ideal customer is – what they look like, their lifestyle, the [...]

Once you’ve done your initial homework on the need for an email marketing campaign, have your email list and know who you’re going to send to and have the creative ready to go, [...]

Email marketing is quickly become one of the fastest ways to reach customers and potential customers, however, to utilize email marketing effectively, you have to know what to do – and what [...]

Marketing is tricky. There’s just no other way to put it. Technology is changing rapidly and what works today to reach your target audience, may not work tomorrow. SEO is key. Keywords, [...]