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There are many ways to introduce and market new products and services – offering a free trial, a discounted  trial period, money back guarantees, no contract/cancel anytime policies – [...]

Over the past year, we saw just how important having a digital marketing plan was. For some businesses and organizations, it was a step into uncharted territory – meetings via Zoom, people [...]

If you’re like most businesses, most of your new business doesn’t come from online ads. It doesn’t come from radio or television ads either. According to the NY Times, 65% of [...]

For many nonprofits, fundraising is the name of the game – finding donors, soliciting donations, educating members and donors about initiatives and so on. And, while fundraising may be an [...]