The Value of Having a Freemium
There are many ways to introduce and market new products and services – offering a free trial, a discounted trial period, money back guarantees, no contract/cancel anytime policies – [...]
What Is Digital Marketing?
Over the past year, we saw just how important having a digital marketing plan was. For some businesses and organizations, it was a step into uncharted territory – meetings via Zoom, people [...]
Why You Need a Referral Program Marketing Strategy (and How To Create One)
If you’re like most businesses, most of your new business doesn’t come from online ads. It doesn’t come from radio or television ads either. According to the NY Times, 65% of [...]
NONPROFIT: How To Create & Execute a Successful Fundraiser
For many nonprofits, fundraising is the name of the game – finding donors, soliciting donations, educating members and donors about initiatives and so on. And, while fundraising may be an [...]
