Taxonomy: Why How Your Site is Structured Affects SEO
There are a bunch of factors that go into ranking your website in the search engines – keywords, metadata, content and site taxonomy, or site structure. While the other factors are very [...]
How to Design for Conversion: Essential Elements
Everyone wants their design and marketing to convert potential clients into customers. And, just like designing anything, be it a website, an ad, a social media advertisement, you want it to do [...]
Announcing Inspire: Our New Monthly Newsletter
That’s right! We’re starting a new monthly newsletter! It’s called Inspire – inspiring you to do more with your design and marketing. The purpose of the newsletter is to [...]
The Real Reason People Don’t Visit Your Website
You’ve designed an attractive site. You’ve even included some keywords and basic SEO. You’ve got images and a logo. You’ve even got a blog. Your page is responsive, and [...]
Case Study: Path Resorts
We recently had the opportunity to create the logo and some of the print collateral for Path Resorts – the new “parent” brand for Steele Hill Resorts, Summit Resort and Center [...]
How To Provide Value & Still Make a Profit
Value is more – much more – than a good price or a good deal. It’s become a bit of a buzz-word for marketers lately because that’s what people are looking for, more so [...]
5 Industries That Need The Most Creative Assistance
Nearly every industry in the world today can benefit from having professional creative assistance with their marketing materials and printed collateral. While some industries “get by” [...]
