Marketing

Everyone knows that things that look nice obviously get more attention. Good design is pretty much the same thing. Without a well designed logo, business card or brochure, your business could go [...]

Yeah, I said it. Digital B2B advertising, specifically Google Adwords, Twitter for Business ads, Facebook ads – they all provide some type of ROI… I’m just not sure what yet. [...]

Let’s face it – if your website – the thing that is supposed to be making you money and generating leads just isn’t cutting the mustard, you’re probably finding it hard to justify even having a [...]

Creating great content is the bar that we all strive for – we’d like to think that everything we put out on the web, in our printed collateral, podcasts, videos – that all gets [...]

Printed collateral has been the age-old medium of choice for marketing – events, products, services – print had a pretty good thing going for itself before the age of computers, [...]

When you think about who your users are – your visitors – to your website, you probably have an idea of who your ideal customer is – what they look like, their lifestyle, the [...]

Once you’ve done your initial homework on the need for an email marketing campaign, have your email list and know who you’re going to send to and have the creative ready to go, [...]

Email marketing is quickly become one of the fastest ways to reach customers and potential customers, however, to utilize email marketing effectively, you have to know what to do – and what [...]

Marketing is tricky. There’s just no other way to put it. Technology is changing rapidly and what works today to reach your target audience, may not work tomorrow. SEO is key. Keywords, [...]

If you’re like me, you’re probably happy that 2016 is on it’s way out. On to a clean slate – a fresh start – a chance to start off again on the right foot, or the [...]