I’ve been frustrated with the state of digital marketing – and marketing in general – for years now. Success in marketing, at least for most, is limited to businesses and [...]

Are you in a fiercely competitive industry where every lead is crucial? Do you find it tough to “win” against bigger companies or those that have more marketing power or a bigger [...]

Marketing of any kind, whether it’s online or offline, needs to be driven by some kind of plan, defined by goals. If your “content marketing plan” consists of social posting on [...]

A FULL YEAR OF INTEGRATED, MULTICHANNEL DIGITAL MARKETING Last year, we launched DPi Campaign Pro, a integrated multichannel digital marketing program that initially only utilized the MailChimp [...]

Giving Tuesday 2021 is coming up fast – and as a nonprofit, that’s your day to solicit donations and generate leads for both members and donors for your organization – the Black [...]

Your social post engagement is down. Your blog post views and clicks are tanking. Page views across your website and conversions are at an all time low. These are just a few of the signs that it [...]

Online shopping, especially since the pandemic began, has just exploded – according to Statista, there are 230.5 million online shoppers in the United States alone, a gradual increase of [...]

Creating a social media marketing strategy isn’t witchcraft; it just takes some planning and thought. In 2019, only about 73 percent of marketers believed that social media marketing was [...]

These days, everyone wants to rank higher than their competitor in the SERP (search engine results pages) – and why wouldn’t you? The average click through rate (CTR) of the #1 result [...]