Client Advice

My career as a professional artist/designer began in May of 1996 – fresh out of college, ready to take on the world. The internet was brand spanking new, social media wasn’t even a [...]

Printed collateral has been the age-old medium of choice for marketing – events, products, services – print had a pretty good thing going for itself before the age of computers, [...]

Google Analytics is the premier (and most widely used) tool available today for website analytics. It has a boatload of functions and features to help you really understand your visitors and [...]

Once you’ve done your initial homework on the need for an email marketing campaign, have your email list and know who you’re going to send to and have the creative ready to go, [...]

Email marketing is quickly become one of the fastest ways to reach customers and potential customers, however, to utilize email marketing effectively, you have to know what to do – and what [...]

Marketing is tricky. There’s just no other way to put it. Technology is changing rapidly and what works today to reach your target audience, may not work tomorrow. SEO is key. Keywords, [...]

It’s a question you probably cringe at the thought of answering; worse, you don’t want to ask a professional web designer if it’s time for fear that they’ll tell you the [...]

If you’re like me, you’re probably happy that 2016 is on it’s way out. On to a clean slate – a fresh start – a chance to start off again on the right foot, or the [...]

So, you have a website, you’ve got social media networks and you’ve even got a decent email marketing plan. But, somehow, even with everything working together, you’re just not [...]

I think we’ve all seen (or been party to) the negativity surrounding clients and the things they do that drive designers to madness.  However, do they really know HOW to keep their designer [...]