Marketing of any kind, whether it’s online or offline, needs to be driven by some kind of plan, defined by goals. If your “content marketing plan” consists of social posting on [...]
A FULL YEAR OF INTEGRATED, MULTICHANNEL DIGITAL MARKETING Last year, we launched DPi Campaign Pro, a integrated multichannel digital marketing program that initially only utilized the MailChimp [...]
Creating a social media marketing strategy isn’t witchcraft; it just takes some planning and thought. In 2019, only about 73 percent of marketers believed that social media marketing was [...]
Over the past year, we saw just how important having a digital marketing plan was. For some businesses and organizations, it was a step into uncharted territory – meetings via Zoom, people [...]