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I’ve been frustrated with the state of digital marketing – and marketing in general – for years now. Success in marketing, at least for most, is limited to businesses and [...]

There are many ways to introduce and market new products and services – offering a free trial, a discounted  trial period, money back guarantees, no contract/cancel anytime policies – [...]

If you’re like most businesses, most of your new business doesn’t come from online ads. It doesn’t come from radio or television ads either. According to the NY Times, 65% of [...]

Imagine speaking to your dream customers at the perfect time with relevant, value-adding content, time after time. This might seem like a big, time-consuming undertaking, but thanks to email [...]

Selling services to customers can be challenging – especially when compared to selling a tangible product. Is there an easier way to sell services? There is, if you market your [...]

These days it’s becoming more and more challenging to engage your customers in a meaningful way and manage those relationships so that you’re delivering valuable, relevant content to [...]

Connecting with your customers and potential customers has always been a bit of a challenge, particularly if you don’t know where to find them. It’s true – not all consumers are [...]

It’s 2019 and everyone seems to have gazed into their crystal ball with predictions on what the digital marketing trends for 2019 will be. However, in researching what people think those [...]

Many people assume that creating an irresistible product or offer requires being a genius, or knowing exactly what customers want and how to get it to them. And, while some of that may be true, [...]

Value is more – much more – than a good price or a good deal. It’s become a bit of a buzz-word for marketers lately because that’s what people are looking for, more so [...]