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There are many ways to introduce and market new products and services – offering a free trial, a discounted  trial period, money back guarantees, no contract/cancel anytime policies – [...]

If you’re like most businesses, most of your new business doesn’t come from online ads. It doesn’t come from radio or television ads either. According to the NY Times, 65% of [...]

Imagine speaking to your dream customers at the perfect time with relevant, value-adding content, time after time. This might seem like a big, time-consuming undertaking, but thanks to email [...]

Selling services to customers can be challenging – especially when compared to selling a tangible product. Is there an easier way to sell services? There is, if you market your [...]

These days it’s becoming more and more challenging to engage your customers in a meaningful way and manage those relationships so that you’re delivering valuable, relevant content to [...]

Connecting with your customers and potential customers has always been a bit of a challenge, particularly if you don’t know where to find them. It’s true – not all consumers are [...]

It’s 2019 and everyone seems to have gazed into their crystal ball with predictions on what the digital marketing trends for 2019 will be. However, in researching what people think those [...]

Many people assume that creating an irresistible product or offer requires being a genius, or knowing exactly what customers want and how to get it to them. And, while some of that may be true, [...]

Value is more – much more – than a good price or a good deal. It’s become a bit of a buzz-word for marketers lately because that’s what people are looking for, more so [...]

These days it has become increasingly more and more difficult to distinguish your business amongst the sea of like businesses that offer the same or similar services that yours does. How do you [...]